Mergers & AcquisitionsFrom opportunity to deal
For Business Owners

You do not have to decide to sell in order to start looking

There is a great deal between "I am selling" and "I am not selling". You can test the market, find out who a buyer might be, look at bringing in a partner, sell part of the company, or start preparing a year or two ahead.

When someone sells a company they built over ten, twenty or thirty years, they are not only selling the numbers in a report. Often it carries the family name, employees who have been with them for years, and customers who became friends. A deal like that needs professional skill and an understanding of the human side. Deals are signed between companies, but they are made between people.

Five options on the table

You choose once you understand the picture, not before.

A full sale

An orderly exit, with or without a handover period in which you pass on knowledge and relationships.

Selling part of your holding

A partial exit that keeps you in the business and brings in capital, market access or management.

Bringing in a partner

A strategic or financial partner who can take the company to its next stage.

Joining a larger company

Merging your operation into a business in a neighbouring sector. That is usually where the highest value sits.

Preparing for a future exit

What to put in order now so that in a year or two you sell on better terms.

And sometimes, not selling

That is a perfectly good outcome too. A good deal starts with a good decision, not with pressure.

Three principles we work by

Discretion above all

The name of the business is not revealed to anyone until the other side has signed a non-disclosure agreement and you have approved it. At first, buyers see only an anonymous profile: sector, scale and the nature of the activity. No name, no address, no customers.

Real buyers only

A buyer reaches the table only after proving they can pay. You will not spend time on the curious, on competitors fishing for information, or on people who are "exploring options".

No surprises

We find the problems in the business before you do, rather than letting the buyer find them in due diligence. A problem found early is a task. The same problem found late is a discount on the price.

Your pace

Until the representation agreement you are committed to nothing. You can stop at any stage, and you can decide that the timing is simply not right.

The process, from opportunity to deal

Two phases. The first happens entirely out of sight, with nobody in the market knowing. The second begins only when you say so.

Phase one

Preparation, assessment and valuation

Four kinds of readiness

Before anything else we check whether the business, and you, are ready. If one of these is missing, it will hold up the whole process.

Emotional — being able to let go of control Financial — knowing what you need to walk away with Operational — a business that runs without you Informational — documents and reports ready to hand

Establishing the true profit

Normalising operating profit: stripping out private expenses, one-off events and income that will not repeat, to arrive at the real profit the business produces. This is the number the price is built on.

Three ways to test value

We never rely on a single method. We compare them and look for where they agree.

Profit multipleRelative value based on how the sector performs. Suits profitable companies with steady cash flow.
Discounted cash flowThe present value of future cash. Suits fast growth or project-based businesses.
Asset valueAssets less liabilities. Suits companies heavy in equipment and property.

Building the investment story

An information document built on facts and figures, not on adjectives. At first it is completely anonymous: sector, scale and the nature of the activity, with no name and no customers.

Phase two

Approach, due diligence and closing

Four circles of buyers

We do not broadcast. We map the parties to whom this company is worth the most, and approach them personally.

1Competitors — they want the customers, the market or the licence
2Complementary companies — a product or service that completes yours
3Investment funds — looking for a stable business to build on
4Private investors — entrepreneurs and investors with proven capital

Running due diligence

An organised data room, full transparency and fast answers. We find the problems before the buyer does — a problem found early is a task; the same problem found late is a discount on the price.

Closing and the day after

A closing checklist, the final settlement of accounts, and a 30/60/90 day plan for handing over relationships and knowledge, so that the transition is smooth and any earn-out is actually paid.

Throughout, the business carries on as usual and nobody knows it is being considered for sale, until you decide otherwise.

What happens at each step

Selling a business is not an event but a process, usually lasting six to twelve months. Throughout, the business carries on as usual.

1

An introductory call

One conversation, with no commitment at all. We will understand what you want to achieve and why now, and tell you honestly whether it is realistic. From you: An open conversation. No documents needed.

2

A mutual non-disclosure agreement

Before we receive any numbers, both sides sign. Even the fact that the business is being considered for sale is confidential. From you: Signing one document, after you and your lawyer have read it.

3

An in-depth meeting and the business profile

The revenue model, customers, suppliers, management, exactly what is being offered for sale, and what you do day to day, using a questionnaire built for your sector. From you: Time and openness.

4

Gathering data and documents

The same material any serious buyer will ask for later. It is far better to gather it quietly now than under pressure with a buyer already at the table. From you: Sending the documents against an organised list.

5

An indicative valuation

Not a single number but a reasoned range: normalised operating profit, the valuation methods we chose for this business, and the factors that raise and lower the value. From you: Read it, question it, challenge it.

6

What to fix before going to market

We look at the business through the eyes of a sceptical buyer: customer concentration, dependence on you, missing contracts, gaps between profit and cash. From you: A decision: go to market now, or spend a few months preparing.

7

Mapping buyers and approaching them

We define who this company is worth the most to, and approach a short list personally and quietly, with an anonymous profile only.

8

Negotiation, letter of intent and closing

Running the negotiation, the letter of intent and the due diligence process through to signing, alongside your own lawyers and accountants.

Our focus

So that we can do this seriously and bring the right parties to the table:
  • Revenue or profit: Revenue of NIS 15 million and above, or net or operating profit of NIS 2 million and above.
  • Deal size: A reasonable first estimate of NIS 10 million and above.
  • Track record: A living, profitable business with a good name in its market for at least five years.

Do not have all the figures yet? That is perfectly fine. It is exactly what the first conversation is for.

Even if selling is only a first thought

The conversation commits you to nothing and is never made public. Often it simply helps you see what your options are.